Our Story
Three generations of craftsmanship, one timeless legacy
At Cottrue, we're more than a business — we're a legacy, stitched together by three generations of love, craft and sustainability. It began with our first generation, who carefully selected the finest cotton threads, respecting every fiber's natural purity.
"Woven with history, stitched for tomorrow."
The second generation nurtured artisanal communities, mastering traditional techniques — quilting, block printing, and hand-sewing — and blending them with subtle innovation to bring durability, comfort and beauty.
"Block by block. Print by print. Crafted with soul."
Today, the third generation carries that legacy forward — reimagining Indian craftsmanship for a global stage.
"Where tradition meets international taste."
Our Values
Sustainability
We work with pure cotton, handcraft most items, and use age-old techniques that respect both artisans and the environment. No shortcuts. No waste. Just products that last — in style and in story.
Artisan Community
Our craftsperson are not just workers — they're keepers of culture. Their stories, their hands, their passion are what give our products soul.
Quality & Integrity
From thread to finished product, we refuse to compromise. Every stitch matters. Every detail is considered.
Our Promise
At Cottrue, we believe that the world deserves fashion that feels good in every way — ethically made, sustainably grown, beautifully designed. When you partner with Cottrue, whether as a buyer, retailer, or customer, you're getting a piece of craftsmanship, a story of heritage, and a commitment to doing the right thing.
Ready to Partner with Us?
Join us in bringing sustainable, handcrafted cotton accessories to your market.